Jesse James bourbon is made in honor of the notorious and legendary American outlaw. The bourbon itself is aged for 3 years in American oak prior to bottling and is said to be made in accordance with what they claim are standards of the 18th century southern states.The label itself is commissioned by Jesse James Dupree from the band Jackyl, who claims that having been "personally responsible for millions of gallons of beer and whiskey" over the years, he created his own label for beer and whiskey.