Fantinel was founded in 1969 by well known and admired hotelier and restaurateur Mario Fantinel, who was driven to produce wines that would defy the expectations of his tasteful clientele. In 1973 Mario?s sons acquired some of the finest vineyards in Collio, Grave, and Colli Orientali as well as opening a wine bar in San Daniele del Friuli. At the turn of the millennium, the third generation of the family – Lara, Manuela, Stefano, Marco, Marielena, and Paolo – embarked on further expansion, and today a wide array of Fantinel products are enjoyed around the world. Following his 2007 appointment as the Ambassador for the inter-governmental agency aimed at aiding developing countries, Marco Fantinel embraced the campaign for Algae Spirulina that can help in the battle against world malnutrition, and conceived Celebrate Life Merlot. For each bottle sold around the world, Fantinel will donate $1 to IIMSAM while the Fantinel family continues in their ceaseless efforts to advance the cuisine and culture of Friuli.