Marsala production dates back to the 1770's, when the Englishman John Woodhouse accidentally stumbled across the local wine made in a method called il perpetuum, basically a fortified wine. He immediately shipped it back to England, where it was successfully received. In the following decades more British-born merchants arrived, production increased, a harbor and nearby warehouse was built for ease of transport (based on the Oporto model) and most importantly the solera system was imported from Madeira and Xeres. This prosperity continued through the next century and beyond 1860, when the Italian states unified (Garibaldi landed his unifying army of exiles in the port of Marsala - the rest is history). At that point, an important business man named Vincenzo Florio started bottling Marsala independently and under his own name. The wine steadily rose in popularity over the years, and by the early 1900's there were a 100+ wineries in the city of Marsala, most located right on the coast for easy exporting.
By the 1960's, local wine cooperatives had grown considerably and production started focusing on quantity instead of quality. Instead of using the indigenous and traditional Grillo, coops started blending all types of white grapes indiscriminately. Furthermore, fortification, chaptalisation and the addition of caramel food coloring or cooked must to give the illusion of advanced oxidation became commonplace. Predictably, the increasingly poor quality of Marsala slowly killed off the reputation of what was once highly distinguished wine. Even today, many still consider Marsala little more than cheap cooking wine for the staple recipes of Italian-American restaurants.
Enter Marco de Bartoli. In his youth, Marco had worked with his father on his family farm near the town of Marsala. But his obsession with cars and a need for speed proved too strong, leading to a first career as a professional race car driver (how many times do you hear that???). Towards the end of this career, however, Marco was ready to turn a new leaf. Thinking back on his youth, he felt a deep sadness that the once proud tradition of Marsala had sunken so low. He decided he wanted to change this.
