The story of Donini begins at the turn of the 20th century, in a trattoria located in Milano. Many of the regulars would stay after closing to chat with the owner, Signore Donini while indulging in a good glass of wine. It was not long before he was appointed by his customers to select the best wines for their private cellars, and he began sourcing attractive ones to bear his own name. Later, his heirs decided to honor their father by trademarking Donini, and thus a commercial enterprise was born. They chose a butterfly as the brand logo, in honor of their father's passion for his butterfly collection.