The story begins over 4 centuries ago, when the Duboeuf family was producing wine in the Mâconnais region. Georges was very young when his uncle and brother passed down both their passion for wine and their secrets of production. At just 18 years old, he preferred to take care of the family business with his brother rather than pursuing his studies.
Young and full of energy, Georges set off with the family-grown wines strapped to his bicycle, meeting top restaurateurs like Gaston Brazier, Paul Blanc, Paul Bocuse, Jean and Pierre Troisgros, and even the Haeberlin brothers. The distinguished Beaujolais wines found their place naturally among these prestigious establishments. In response to this burgeoning success, Georges did not hesitate to start bottling wine and develop relations with other regional winemakers. This allowed him to offer wines that reflected the great diversity of the surrounding vineyards.
Georges created a group of producers, “L’Ecrin Mâconnais-Beaujolais”, that represented 40+ winemakers from all appellations of the region. This was the start of a great adventure that has given a new face to the trade business, and brought the business closer to the winemakers themselves.
Georges, well known for his dynamism, created Les Vins Georges Duboeuf in September of 1964. This historical date also marks the start of his wine merchant business. George revolutionized the practices of the time by applying his ancestors’ traditional methods: respect for the terroir and work of the winemaker, rigorous selection and monitoring of wines at the time of bottling, and above all, the continuous search for high quality, with clean bottling processes. It’s a challenge he meets with pleasure year after year.
Traveling the world to get to know the wines of each selected winemaker, Georges has become, in a sense, the ambassador of the region. He has built a hive whose honey now delights fans around the world. He has remained loyal to his quest of offering quality wines, combining the flavor profiles of their terroir with bold characters. While defending the expertise of the wine producers with whom he maintains close relations, he conducts his business by negotiating with heart, passion, and the constant desire to share the very best of Beaujolais.
