Inspired by the Mexican legend of the 400 rabbits, the imagery behind the Suerte brand was designed by Tattoo Artist Adam Jackson. Aztec mythology as it that Mayahuel, the goddess of the agave plant and of fertility, gave birth to Patecatl’s (also a pulque god) children – all 400 of them. Legend has it that Mayahuel suckled the Centzon Totochtin (400 Rabbits) from her numerous tequila-filled breasts.