42 Below Vodka is a New Zealand based vodka, which you can order and buy at our online shop at a reasonable price. The delicious vodka is made entirely from organic wheat and convinces with its creamy texture and incredible clarity. The idea for 42 Below Vodka came to its inventor Geoff Ross when he was flying in a magazine and stumbling across an ad for a vodka advertising the purity of its country of origin. As a New Zealander, Ross felt his honour was at risk because he believed that few countries could compete with his homeland in matters of purity. Just a few years after 42 Below was founded, the brand's products were among the most sought-after premium vodkas in the world. Due to its success in New Zealand, Ross decided to enter the vodka in all the major spirits competitions in the world - the vodka decided each one of them for itself.